Have you all seen the Pearl Izumi running ads? I absolutely love them - this is one of my favorites
If You Ran Without Sacrifice, Congratulations You Just Jogged.
Running hurts. Woolly mammoths didn't just roll over onto a plate and serve themselves up to prehistoric man with fries and a shake. They had to be caught - and running down woolly mammoths was a bitch. Guess what? Running is still a bitch. But one with purpose. It teaches us that good things do not come easy. It teaches us the we are capable of more than we think. It teaches us that hard work will be rewarded and laziness will be punished. Don't expect to learn those life lessons from running's shiftless stepchild; jogging. Next time you suffer on the roads or trails, suffer proudly. It means you run like an animal.
Love it - love it - love it!
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2 comments:
Man, that's the best ad copy I've seen in a while. with attitude like, I almost wanna run out a buy a pair of their shoes.
Love their ads. . .I agree with some of what they are saying in a toungue in cheek sort of way. All running is good, but I mean. . .you always see the joggers carrying 5 litres of water for a 8km run--who the hell needs water for an 8km run?? I guess if you are going slow enough you would get dehydrated on an 8km. . .lol. Fashion is another thing. . .what's with all the tight pants joggers in $100 lululemmons. . .lol. . .runners run in worn out crap. I agree, run like an animal!
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